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Hartfelt Promotions Presents Search Engine Secrets |
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After you submit your site to Northern Light it will take some time to be indexed. Plan on at least 2 weeks. Northern Light's add URL page says, "...it will take several days for changes you make today on your Web site to show up in a search on Northern Light.
Northern Light still is free, but PLEASE only submit your index page. Gulliver the spider is very good at his job and will index your full site.
Steps to Carry Out the Tip:
1. Like most of the other top search engines Northern Light apparently does not support frames. So, if you *must* use frames, be sure to include the <NOFRAMES> tags and include meaningful, keyword rich text. Make sure your <NOFRAMES> content is optimized for Northern Light.
2. Northern Light likes keywords in the <TITLE> of your page. So, be sure your title contains your most important keywords. Northern Light will not display more than 77 characters of your title. Northern Light will index the first 12 (approx.) words.
3. Northern Light does not support keyword stemming. i.e. "run" will not return results for "running" and "runner."
4. Northern Light uses 186 characters as the summary it displays in search results. Up 77 of those characters can be from your <TITLE> tag the remainder will be from the first visible text in your document. So make sure searchers see what you want them to see by using a descriptive <TITLE> tag, a good hook in your headline tag, and the first sentence in the of your text.
5. Northern Light does not support (it ignores) the description Meta Tag, image maps, and link popularity has no effect on ranking. Northern Light doesn't learn how frequently you update your site.
6. Northern Light does not seem to have any spam penalties yet, so keyword stuffing in invisible text (using FFFFF9 as the text color), and some other spamdexing techniques may still work.
7. Optimization technique summary
- Create short, (no less than 50 words) doorway pages to be indexed by Northern Light.
- Use the <title> tag to control what the searcher sees in your results.
- Use the header tag with your most important keywords in a sentence to further control what the searcher sees in your results.
- Use your most important keywords in your title, and in the text at the top of your page. Remember that up to 186 characters will be displayed as the description of your site, including: up to 77 characters of <TITLE> tag content and the first words in your visible text up to the total of 186 characters.
- Use your keywords frequently through out the body of your document. Try for a keyword density of about 5.
- Northern Light does not yet penalize for invisible text and text too small to read. Tail tagging may be useful but I didn't find any top ranked pages using tail tagging.
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